A dynamic cast of cartoon characters inspired by popular movie treats such as balloon animals, popcorn, and cotton candy invades the space around the cinema on their way to the movies. This concept served as the basis for the campaign promoting free screenings of Bulgarian animated films for children at an arthouse cinema in celebration of World Children’s Day.

At Robo Lab, I was responsible for the art direction and motion design for the project. The visual identity aimed to create a fun and energetic atmosphere inspired by children’s imagination and cinema. I chose typography reminiscent of children’s handwriting to enhance engagement and authenticity, complemented by bold colors, bulky forms, and lively motion to foster an inviting, playful environment.