No Point Atelier is a silkscreen printing atelier, indie publishing, and an art residency nestled in the mountains of Bulgaria. If that was not enough, for their most adventurous, they packed their printing technique at the back of their bus. They traveled through Europe, interacting with local artists, thus establishing the first traveling risograph studio.

Risography is a difficult-to-explain process. In two words: it is a very fast, hands-on process that comes with a range of potential malfunctions. You could say the same for any long road trip taken. The identity pays homage to this sloppy ingenuity and the cluster of bits and bats that recall one’s adventure.It embodies a unique aesthetic.

Inspired by highway culture, we designed a logo that reflects the spirit of motor clubs, featuring numerous bumper stickers to communicate their travel destinations. We were even naughty enough to change their partners’ logos to something you might find for an outlet shop, a hostel, or a billboard ad. Anything outside town.

At the end, we designed a book consisting of their travel journals, bound together with the original riso prints created throughout the trip.